2010 Asia Travel Engagement Survey

Welcome to the 2010 Asia Travel Engagement Survey. This survey is focused on the leading Asian Travel brands and hopes to learn how those brands are employing social media. Please complete the following as accurately as possible. The data gathered will be anonymously included in a free white paper that will be released at the end of April by water&stone (http://www.waterandstone.com). All respondents who provide their email address will be sent an advance copy - prior to public release.

Which of the following social media tactics does your organization use? *

Your organization's social media efforts are managed by... *

Click all that apply.

How centralized is the management your organization's social media efforts? *

Who controls your message across the various social media channels?

Our properties/brands/products manage their own social media efforts.
Completely centralized (marketing for all products/properties is run by a central authority)
We manage some centrally, but properties/brands/products also manage some things independently.

What is the primary purpose for your organization's presence in social media? *

What does your firm expect to get out of social media? Check all that apply.

Facebook is good for... *

What has your experience shown about the effectiveness of Facebook? Check all that apply.

Twitter is good for... *

What has your experience shown about the effectiveness of Twitter? Check all that apply.